Workshops – Thursday, May 3, 2018

Three (3) hour sessions run parallel both morning and afternoon.    

Registration opens 30 minutes prior to each Workshop.
Lunch is available in the Yokouchi Pavilion 12:00 PM – 1:00 PM (Additional cost $20)

 Workshop 1 – Going Beyond Your Brand – Delivering WOW Service

Karen McCullough, Karen McCullough & Co.  |  Higashi Room  9:00 AM – 12:00 PM

Karen McCullough – Award-winning motivational speaker and Millenial Evangelist

Forester research states that 90% of American consumers form their perception of businesses based primarily on the service experience. When employees live the vision and the brand the service experience becomes a WOW!

Today businesses are redefining their mission and vision as their brands expand into customer and employee engagement. Your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for a WOW customer experience. The way you get Beyond the Brand is through employee and customer engagement. Engaged Employees are critical to the success of every organization. Engaged employees perform at high levels, create emotional engagements with the customer. Karen McCullough has worked with some of the top organizations and leaders and she has discovered what separates truly connected high engagement teams and leaders from the rest- they live their brand.

In this workshop you will learn how to: 

  • Connect your business’s vision and brand to the behaviors of your employees;
  • Examine the 5 keys to creating high engagement;
  • Discover the connection between engaged employees and the customer experience;
  • Implement simple rituals into the day creating more engaged, collaborative teams;
  • …..and you will be energized  with new strategies to improve the customer experience.

Workshop 2 – Tax Strategies for Small Business

Robert Kawahara, CPA, Kawahara + Company | Haynes Room  9:00 AM – 12:00 PM

Hawaii Small Business Conference speaker
Robert Kawahara, Managing Member of Kawahara + Hu, LLC, Maui’s largest CPA firm.

An area of great interest to small business is a strategy to reduce taxes, and CPA firms are uniquely positioned to assist.

Join Robert Kawahara of Kawahara + Hu, LLC as he provides valuable information on how to reduce taxes for your business.

Keep up with the latest changes and learn how to plan ahead.

Workshop 3 – Maximizing Your Social Media Budget

Gwen Woltz, Wahine Media  | Higashi Room  1:00 PM – 4:00 PM

Gwen Woltz, leading social media strategist with Wahine Media

A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?

In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses. Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.

Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.

You will also gain a sneak peek into the already here and upcoming trends in this ever-growing environment.

Workshop 4 – Intellectual Property and Branding

 McKeon Sheldon Mehling LLLC | Haynes Room  1:00 PM – 4:00 PM

Trademarks are oftentimes a company’s most valuable asset. McKeon Sheldon Mehling LLLC will host a discussion on trademarks and branding before engaging participants in an interactive workshop on how to select and protect your brand. Participants are encouraged to bring laptops.

William McKeon, Keri Mehling and Rebeca Filipovic will lead the workshop on IP and branding.

The workshop will focus on:

  • What are trademarks and why are they important
  • Developing a strong trademark
  • Trademark searching in the USPTO and Internet
  • Protecting your trademark through use and registration
  • Policing your trademark

Go to CONFERENCE SCHEDULE – MAY 2, 2018

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